Kim Kardashian, Hailey Bieber, and Brad Pitt all had access to the best legal teams in the world, and they still launched brands that collided with existing trademarks. Trademark attorney Jessica Eaves Mathews breaks down the single most expensive and most avoidable mistake fashion and beauty founders make: branding before doing the legal groundwork.

In this video, Jessica walks through real, recent examples, including Kimono to SKIMS, Rhode’s two-year lawsuit before its billion dollar acquisition, and Brad Pitt’s Le Domaine rebrand dispute, to show what happens when a brand launches before a proper clearance search. She explains the trademark strength spectrum, from fanciful and arbitrary marks at the strong end down to descriptive and generic marks that offer little to no protection, and lays out five concrete steps for choosing and protecting a brand name the right way, including why filing for classes you haven’t launched into yet can prevent a costly dispute later.

What’s covered:

• Real legal fee ranges for trademark disputes and forced rebrands
• Recent celebrity brand disputes and what went wrong in each
• The trademark strength spectrum explained with current examples
• Five steps to choosing and protecting a strong brand name
• Why filing in future expansion categories matters early

If any of this hits close to home, book a free consultation:  https://www.leveragelegalgroup.com/contact/