If you’re publishing AI generated content or branding with little to no editing, you may not actually own it, and that content could be putting your business at legal risk. Trademark and IP attorney Jessica Eaves Mathews breaks down how fast the legal landscape around AI has shifted and what business owners need to know now.

In this video, Jessica explains why the US Copyright Office requires meaningful human creative contribution before AI-assisted content can be protected, and why publishing AI output with minimal editing leaves it legally unprotectable and copyable by competitors. She covers major AI copyright litigation reshaping this space, including the Thomson Reuters v. Ross Intelligence ruling and its downstream liability implications for businesses using AI tools trained on infringing material. She also breaks down the risk of AI-generated logos and branding resembling existing trademarks, and details the FTC’s new AI disclosure requirements and steep per-violation penalties. She closes with a practical checklist for protecting a business using AI tools responsibly.

What’s covered:

• Why AI generated content often isn’t protectable by copyright
• Downstream liability risk from AI tools trained on infringing material
• Why an AI generated logo can trigger trademark or copyright claims
• The FTC’s new double disclosure rule and its penalty structure
• A practical checklist for using AI safely in content and branding

If this raises questions about your own AI use, book a free consultation:  https://www.leveragelegalgroup.com/contact/