If your business sells online, your brand is already global, whether you meant it to be or not. Trademark attorney Jessica Eaves Mathews explains what happens when someone in another country registers your brand name before you do, and how to stop it from happening to you.

In this video, Jessica breaks down why a US trademark only protects you inside the US, and how founders lose international rights to opportunists who monitor US brands and file overseas first. She shares a live case involving a client’s cosmetics brand and a trademark opposition in China, then walks through the Madrid Protocol, the treaty that lets you apply for protection in up to 125 countries through a single US-based application. You’ll also learn the signs it’s time to file internationally, and the most common mistakes founders make, from waiting too long to skipping IP agreements with foreign manufacturers.

What’s covered:

Why an online business is already exposed internationally

The first to file rule and how it differs from US trademark law

How the Madrid Protocol works and what it requires

Signs it’s time to protect your brand overseas

Common international trademark mistakes to avoid

Ready to protect your brand globally? Book a free trademark strategy consultation: https://www.leveragelegalgroup.com/contact/