You just got a trademark cease and desist letter and your instinct is to panic or fire back immediately. Don’t do either. Trademark attorney Jessica Eaves Mathews breaks down exactly what to check before you respond, and why the sender often has less power than the letter implies.

In this video, Jessica walks through real client situations where a cease and desist looked serious on the surface but fell apart once the actual trademark rights were verified. You’ll learn how to check whether the sender’s registration is valid and covers your industry, how common law rights work and why they’re often weaker than people assume, and the four realistic paths for responding, from pushing back to negotiating a coexistence agreement to a strategic rebrand. Jessica also covers the specific mistakes that turn a defensible situation into a losing one, including responding without counsel or posting about the dispute publicly.

What’s covered:

Verifying whether the sender actually owns the trademark they’re claiming

Common law rights versus federal registration and why it matters

The four response paths: push back, coexist, rebrand, or file

What never to do after receiving a cease and desist letter

How to trademark audit your brand before a dispute ever starts

If you’ve received a cease and desist or want to lower your risk before one arrives, book a free trademark strategy consultation: https://www.leveragelegalgroup.com/contact/