Customer complaints are rolling in about quality issues, but nothing changed on your end. Trademark attorney Jessica Eaves Mathews explains what’s actually happening: customers are buying counterfeit versions of your product and blaming your brand for it.

In this video, Jessica breaks down how counterfeit goods enter the US, why counterfeiting isn’t just a luxury brand problem but hits wellness, apparel, and everyday consumer products too, and the most underused tool available to founders: customs recordation. You’ll learn how registering your trademark and recording it with US Customs and Border Protection can stop counterfeits before they ever reach the market, how platform tools like Amazon Brand Registry, Etsy, and eBay’s IP reporting systems work, and why layering border enforcement with platform enforcement beats relying on either alone. Jessica also covers the most common mistakes founders make and shares a real client case where this layered strategy dramatically reduced counterfeit volume.

What’s covered:

• How counterfeit goods actually enter the US market
• Customs recordation and how it stops fakes at the border
• Platform enforcement tools on Amazon, Etsy, and eBay
• Why layering strategies works better than any single tool
• Common mistakes founders make fighting counterfeits

If you’re dealing with counterfeits or worried you might, book a consultation: https://www.leveragelegalgroup.com/contact/