Adding a space, a punctuation mark, or an extra descriptive word to a brand name doesn’t create the legal distance most founders think it does. Trademark attorney Jessica Eaves Mathews explains why sound-alike and lookalike names are still considered infringement, and what founders should actually be doing before they fall in love with a name.

In this video, Jessica breaks down what trademark infringement actually means, the three real risks founders face if they use a confusingly similar name, cease and desist letters, expensive litigation even for a defensible position, and forced rebrands. She walks through real examples, including why a space between two words doesn’t differentiate an otherwise identical mark, and why tacking a generic word like services onto an existing brand name won’t get past a trademark examiner. She closes with three concrete ways to avoid infringement from the start.

What’s covered:

• What trademark infringement actually means under US law
• The three real risks of using a confusingly similar name
• Why spaces, punctuation, and capitalization don’t create distance
• Why adding descriptive words to an existing mark doesn’t work
• How a proper clearance search protects you before you file

To make sure your brand name is one you can own exclusively, set up a call: https://www.leveragelegalgroup.com/contact/